See some examples of how the power of Liquid Storytelling can drive wild fandom for your brand.
Ultraman Connection Member Hub
As part of our overall partnership with Ultraman, we created a fandom hub that is built to serve the biggest superfans, both rewarding and empowering them! The site serves as a single source of truth, offers exclusive content and offers multiple communication channels for the community. There’s a hell of a lot more coming too!
Exclusive video platform including live, rental, purchase and free viewing (full DRM and purchase flow)
Integrated store with multiple access levels including open, member only and digital marketplace
Communication channels include Discord, DMs, email, text
Fan pages for honoring the best that fans are doing in the Ultraman community
Much more…
The Live Justice Awards
We built an awards show that honored tween girls who were doing amazing things in their community or globally. The cause, stories, and the girls were epic! The results were too.
150MM+ impressions
$1MM+ in earned media value
5% increase in Youtube subscribers
$70,000 donated to award recipients
Major partner opportunities including LEGO that introduced a collab product launch
Drew top talent across TV, film, music and digital to be a part of the show
Launched a summit hosting 100 girls with educational and leadership curriculum
Justice + Kenzie Ziegler
Elevate created one of the first multifaceted campaigns that partnered a major influencer with a brand that created value for everyone. We created an original song and music video with Kenzie that she fully owned the rights around including choreography. We then built a collection around dance and Kenzie. There were also a number of layered elements including PR appearances, live performances, original mural artwork and other influencer collabs all driving massive UGC and social conversations.
$21MM collection sell-through in 3 weeks
124MM total music video views
65 years of channel watchtime in 1 month
7000% YouTube subscriber growth
200% increase in average cart size
$0.003 eCPV
Deloitte - iDX Recruiting
Deloitte needed to rebuild their campus recruitment program in order to attract the top post grad students in the country across the top colleges in the world. They were at the time trending 3rd out of the big 4 consultancies.
Leaning in on luxury principals, we partnered Deloitte on creating a recruitment program that was rolled out in the summer of 2016.
The results shifted job acceptance into 1st place among the Big 4,
created a 30% brand lift among targets
120% bump in how students viewed Deloitte
francesca’s Summer Campaign
CTV spots for summer 23 that continued to promote and drive to the loyalty program. Included using key personas and humor based on Spring campaign insights. We also produced a second event activation at a new flagship store for top tier loyalty members.
13MM impressions for CTV
7.5x ROAS
$1.9M in direct orders in 3 months
Pelotonia Legends Live
Pelotonia is one of the largest cycling events in the US, raising over $250MM in just over 10 years for cancer research. Elevate was challenged with producing an entirely virtual event for 2020. We also produced the 2021 return to and in-person as the first event at Lower.com Stadium.
Executed live production across multiple states
Multiplatform stream to multiple audiences
Coordinated production with A-list talent
Production to premiere within 45 days
Columbia Records Artist Showcases
Columbia Records needed a way to present artists showcases virtually during Covid. Elevate stepped in to produce and deliver multiple showcases that needed streamed securely to industry execs. Production techniques used virtual production and global remote production strategies to capture footage.
Showcases produced start to finish inside of 30 days
Average of 5 artists per showcase
Mixed footage included artist live performances within virtual sets
Unreal Engine workflow
Custom secure streaming solutions
Ultraman - Anime Expo
The first debut of Ultraman live to a US audience at one of the biggest cons in the US. We produced the first live stage show in the US, created a multichannel media campaign, integrated running story throughlines from running shows to continue IRL and much more!
$2.1MM earned media value
8.6MM social interactions
55MM impressions
$0.07 cost per engagement
9% CTR on TikTok
